there's nothing a patch can't fix

If you would have asked me one year ago what I spend all of my money on, I would have said Venti Iced Blonde Caramel Macchiatos from Starbucks and Sofritas Bowls from Chipotle. If you ask me that question now, my answer is drastically different. Where does all of my money go now? The answer is Stoney Clover Lane. For those unfamiliar, you better hide your credit cards, because Stoney Clover Lane is seriously taking over the world, one pouch at a time. Not sure what I’m talking about? Stay awhile; I’m about to change your life.

Sisters Kendall and Libby Glazer founded Stoney Clover Lane, also referred to as Stoney Clover or SCL, in 2009. What started as a handmade bracelet company, eventually turned into a lifestyle brand that allows its customers to customize accessories that are perfect for travel or everyday use. Whether it's a backpack, make-up bag, or overnight duffle, Stoney Clover has got you covered.

Photo courtesy of: https://wwd.com/business-news/

For a decade, the Glazer sisters sold their products exclusively through e-commerce. It wasn’t until 2019 that Kendall and Libby took SCL into brick and mortar stores. Their flagship store is located in West Palm Beach, Florida, where the sisters grew up. Their second store opened in East Hampton, New York the same year. Despite a global pandemic, Stoney Clover opened two additional stores in 2020 – in New York City, and Newport Beach, California. In 2021, the girl bosses plan on expanding to four additional locations across the United States. The locations of those stores are not yet known.

Stoney Clover Lane continues to dominate the accessories market, seeing a 200% increase in sales in the past year. They have collaborated with big name brands such as Love Shack Fancy, Hello Kitty, Hanky Panky, The Beverly Hills Hotel, and several others. A new collection with Roller Rabbit is dropping next week. In addition to brand collaborations, many celebrities have been seen sporting SCL products, from the likes of: Kacey Musgraves, Paris Hilton, Reese Witherspoon, JoJo Siwa, Haylie Duff, Taylor Swift and Miley Cyrus.

Upcoming Stoney Clover x Roller Rabbit collab. Photos courtesy of: Stoney Clover's Instagram.

So, you're probably asking yourself, what's the big deal? What's so special about them? I'm sure you've never thought you needed a backpack with your initials on it, or a diaper bag with your child's name on it, or even a fanny pack with hearts and rainbows all over it. I mean, sure, brands like LLBean and Pottery Barn customize bags with your initials or name on them, but Stoney Clover Lane is more than just embroidered letters on a bag - Stoney Clover Lane is an experience; a lifestyle. Once you design a pouch of your own, you'll understand.

As a person who is obsessed with organization, I came across Stoney Clover Lane in the early months of 2020, when I was searching for something to organize different art supplies that I had laying around my desk. I saw a friend of mine post on her Instagram account a picture of a pouch that said "STUFF" on it. I instantly fell in love with how cute it was, so it didn't take long for me to click the tag that lead me to Stoney Clover's Instagram account. The aesthetic of the bright colored pouches instantly captured my attention... and my wallet. The combination of the quality of the bags, the powerful zipper, and the perfectly sewn on patches is all I needed to become a loyal customer to this brand.

Are you interested to know how it all works? Head on over to Stoney Clover's website here to browse their collection for inspiration. Most of their products are made of nylon, or a textured vegan leather, but they have also done limited edition seasonal collections in different materials such as terry, sherpa, faux fur, corduroy, and velvet.

It's time to customize!

Stoney Clover's brand wants you to "spark self-expression". They offer a plethora of different items for you to customize - from different sized pouches and bags, and different vibrant colors and patterns. If you're not a creative person or aren't looking to spend the time to customize your own pouch right now, the brand offers 'Takeout' options. 'Takeout' products are pre-made, non-customizable pouches that you can just 'Add to Cart' and purchase immediately. But if you're like me, and want to create your own SCL masterpiece, start here.

Take a look at this step-by-step guide for some guidance:

Note: There are hundreds of patches to choose from, not just the 6 that are pictured above. You can choose varsity glitter letters in all 16 core colors to personalize your pouch with your name or whatever word you want. Location patches are also available for almost every major city across the US and the rest of the world. Customization is the goal - make it your own.

In a nutshell, the process is self-explanatory and pretty user friendly. A team of professionals, located in their New York City headquarters, put your creation together by stitching the patches onto the pouches/bags either exactly where you want them, or perfectly centered/spaced. Your creation will be mailed out within two weeks in the most glamorous packaging you've ever seen.

Trust me, once you start your collection, you won't be able to stop. The freedom of customization becomes a hobby and a fun form of entertainment. Sometimes I spend hours on the Stoney Clover website designing new products for myself. My boyfriend and I's collection has grown so out of hand that we had to make our New Year's Resolution: Only buy ONE item from each new SCL collection.

Are you ready for your new obsession? Visit stoneycloverlane.com to get started, and follow along on Instagram @stoneyclover to keep up with their latest products and collaborations.

Until next time,

Christopher ♡

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